S&W

Sidweber and Weintraub have practiced family law in South Florida for decades. Their reputation was built by hand, one client at a time, in the worst weeks of those clients' lives. The brand around that work had not kept up.

The problem

Family law is chosen on trust, and trust is read in seconds. The firm looked dated next to newer practices, which said nothing true about the quality of the representation inside. They needed a system that could carry the reputation forward and still stretch as the firm grew.

Discovery

We ran workshops with the partners and staff before drawing anything. The phrase that kept coming back was about steadiness: clients arrive in chaos and need someone who has seen it before. That set the voice for everything after.

Identity

A modern serif wordmark, deep blue and warm neutrals, and a mark drawn from the balance scales, geometric enough to work as an app icon and small enough to sit on a letterhead.

What we built

Stationery, business cards and envelopes.

Client-facing brochures, intake forms and guides that explain the process in plain language.

A rebuilt website with straight navigation, real search terms and a layout that works on a phone in a parking lot.

Photography of the attorneys and the families they represent, shot on site in their own offices.

Social templates for LinkedIn and community posts.

Where it landed

The firm now reads the way it practices: current, steady, and clear about what happens next. The system scales as they add attorneys.

Client: Sidweber and Weintraub

Sector: Family law

Disciplines: Brand identity, digital design, photography

Office: Winter Park, FL