Pop Design

Kannyn MacRae was launching a product brand straight into Amazon, where a shopper decides in about two seconds from a thumbnail. Pop Design needed a name, a face and a listing system that could survive that.

The problem

Amazon flattens everything. Same white background, same grid, same price filters. A new brand with no reviews and no recognition has one shot at looking like it was made by people who care.

The name and mark

Kannyn is a mountain biker, so the brand took its energy from that: joy, motion, gear you actually trust. The Pop monogram runs on an altered Arista Pro, drawn to feel like the round power button on a new toy. The o smiles. It shows up on products, boxes and galleries as a signature you can spot at thumbnail size.

Type and system

Oswald, Poppins SemiBold and Roboto Condensed, chosen to read at a glance on a phone and hold up in an instruction manual.

Packaging

The mantra prints on the box along with a real phone number for support. Spot gloss on the mark gives it a lift on a shelf, which matters when a customer opens the box and decides whether to leave a review.

The listings

We built more than 31 Amazon galleries with Kannyn: infographics, Enhanced Content, lifestyle photography, icons and copy. Product descriptions and manuals were written long on purpose, to cut support calls and protect the listing from algorithm penalties.

Hero shots were A/B tested against flat white variants to see which framing converted.

The back end

Stock runs through Amazon FBA. A Shopify storefront ships automatically through the same pipeline, which gave Kannyn customer data that Amazon normally keeps to itself.

What the client said

“I couldn’t be more grateful and proud of what we have done to help Pop thrive in a competitive Amazon area. The team was instrumental in its conception and will continue to be so in its continued evolution.” Kannyn MacRae, founder.

Client: Pop Design Products

Sector: Online retail

Disciplines: Brand identity, packaging, product photography, web, UX, motion

Team: Kannyn MacRae, Nima Ahmadinejad, Michael Luis Diaz